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The Super Bowl commands the biggest annual audience of any television event in the United States with recent audiences climbing above 100 million viewers. But for some, the game itself is secondary to the iconic ad campaigns that we've come to expect during game breaks. However, is the water cooler chit-chat about monosyllabic frogs and paradigm-shifting computers cost-effective compared to other alternatives in television advertising? Check out our Super Bowl Spending Infographic to how much companies are willing to invest to reach America's largest single television audience.